Internet Research & Digital Strategy

Digital transformation is more than technology. It’s also a story that I help organisations to understand. I look at how buzzword concepts, such as platforms and data, actually function and use this understanding to build actionable insights. I support organisations that need a high-signal view of what is changing — and what to do next.

Why work with me? I cut through the hype. For leaders tired of chasing trends and investing in superficial perks, I provide clarity on what’s actually changing. I can also help you understand what and why is happening around without telling you the need to invest significant budgets in whatever the new buzzword in town is. 

I welcome collaborations that align with this vision.

Feel free to reach out to me at my email or call me at +44 7934 479 736.

CONSULTING

Strategy and delivery for teams that need to navigate through AI/LLM, data, platform shifts, memes, social dramas, TikToks, another random teenage trend,  long-forgotten online communities and a lack of willingness to spend yet another day trying to understand WTF is going on online. 

And I do metrics,  goals, KPIs, data-driven flows, Zoom meetings, Excel & PowerPoint presentations, market reports, insights, actionable bullet points, and pretty much everything else that is needed to substantiate me on a project. 

I don’t like overspending, and I love Data. 

get in touch

ACADEMIA

My most recent research has focused on decentralised and polycentric online systems, the political economy of online realms, internet culture and its impact on the economy. I have also researched online cultural innovation, such as the use of memes as capital goods, and the effect that online communities have on innovation cycles.

I study the internet as an evolving, multilayered institutional system. I demonstrate how we can analyse online phenomena from many different angles. 

I translate the results so that the general reader can understand and learn from them.

My ORCID ID: 0000-0002-3918-560X

The legacy of cypherpunk in the modern economy


Published in Economic Affairs

I connect libertarian digital communities to the cypherpunk tradition of privacy and decentralisation. Cypherpunks developed encryption tools (such as PGP), decentralised networks like Tor and early cryptocurrencies to bypass traditional gatekeepers. In turn, agorists contributed to the foundation of counter-economic platforms (e.g. Silk Road and Pirate Bay). In practice, that means tracing how ideas travel into infrastructure (crypto/DeFi, and adjacent systems) and what happens when sovereignty becomes partly technical.

Beyond the Freedom Line: Analysing Libertarian Digital Community in Poland


Unpublished but available online in the Thesis Repository

My doctoral work 'Beyond the Freedom Line: Analysing Libertarian Digital Community in Poland' treats digital communities as more than 'online extensions' of physical life. It explores Polish virtual libertarian groups, their unique digital culture, the impact of technology on their lives, and the interplay between online and offline experiences, offering insights into digital social dynamics and the evolving nature of libertarianism.

Marzęcki, R., Chmielowski, M., Kaleta, K. Liberals Among Us: Socio-Demographic Determinants Of Liberal Attitudes In Poland in Polish Political Science Yearbook, Vol 53, no 2 (2024)


Published in Polish Political Science Yearbook

In Liberals Among Us (with co-authors), we built an original instrument (31 quantitative scales) to construct a Liberalism/Libertarianism Index (LLI). One recurring finding was that ideological labels often lag behind actual belief structures, producing a kind of “unnoticed” liberalism in certain groups.

The Scattered Nature of Sovereign Surveillance: On Internet Models in the Context of Tomorrow


Published as a chapter in 'Digital Politics, Digital Histories, Digital Futures: New Approaches for Historicising, Politicising and Imagining the Digital' ed. A. Kuntsman and X. Liu

The chapter explores two future internet models: a Centralized Surveillant Network (state-controlled, regulated) and a Decentralized Scattered Network (free, open, but vulnerable). It argues that states, seeking control, are pushing for regulation, leading to conflict with liberation ideals, and questions if hybrid models will emerge where either governments surveil through corporations or private entities control state-like functions, shaping future digital politics and individual roles in cyberspace

PhD Digital Politcs

Manchester Metropolitan University | 2019 – 2024

Thesis: ‘Beyond the Freedom Line: Analysing Libertarian Digital Community in Poland’

MRES The Politics and Economics

UCL University College London | 2015 – 2016

Research: ‘Libertarian Movement in Poland 1976-1991 in its International Context (2:1)

BA International Relations and Politics

De Montfort University | 2011 – 2012

Dissertation: ‘External Relations in Libertarian Thought (2:1)

BA politics

Pedagogical University of Krakow | 2008 – 2011

Dissertation ‘Libertarianism as a Style of Political Thought’ (4.5/5.0)